Direct Selling Guidelines 2016

The Direct Selling Guidelines 2016 are a set of regulations issued by the Ministry of Consumer Affairs in India to govern the direct selling industry.

These guidelines aim to protect consumers from fraud and misrepresentation, and to ensure that direct sellers comply with fair trade practices. Some of the key provisions of the Direct Selling Guidelines 2016 include:

Direct sellers must register with the Ministry of Consumer Affairs and provide detailed information about their products and compensation plans.

Direct sellers must provide a “Buy Back” or “Replacement” policy for the products.

Direct sellers must display a “Do’s and Don’ts” list for the Direct Sellers at their office and at the time of sale.

Direct sellers must not make false or misleading claims about their products or income potential.

Direct sellers must not use pressure tactics or make unsolicited sales calls.

Direct sellers must not collect any money from consumers before delivering the product.

Direct sellers must provide a detailed invoice for each transaction.

The aim of these guidelines is to ensure that consumers are well-informed about the products and services being offered to them, and that they are protected from fraud and misrepresentation. It also ensures that the Direct Selling companies follow a fair and transparent business practices.

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